Your trusted partner on all things e-commerce and NFTs
Ellen Ng, Founder
INOA was inspired by a need for guidance on strategic e-commerce and NFT (non-fungible token) implementation. In Ellen’s previous role as an economic development specialist for the State of Hawaii, she taught and helped more than 100 local businesses establish direct-to-consumer sales channels during the pandemic through the use of e-commerce and digital marketing.
Additionally, during her time as the program manager for the State of Hawaii’s Digital Currency Innovation Lab, she recognized the lack of access to legitimate and trustworthy sources for learning about NFTs. This led her to help artists, nonprofits and businesses with their NFT projects through pro-bono consulting but as demand for more extensive engagements grew, the idea for INOA was born.
Born and raised in Singapore, Ellen's international career brought her to Silicon Valley, Seoul and New Delhi, working for LG and Samsung. She graduated from the National University of Singapore with a Bachelors and Masters in Communications and New Media. In addition to being a native English speaker, Ellen is also fluent in Korean and Mandarin Chinese.
In 2021, she was selected by Pacific Business News as a 40 Under 40 Honoree for her work in economic development.
Meet the Collective
INOA adopts the Hawaiian notion of "Hui", meaning "to gather or unite" and builds upon the ethos of decentralization to bring together the best minds in helping our clients strategically leverage e-commerce and NFTs. Through the collective, INOA’s clients gain access to a network of vetted, trusted experts with domain expertise, who also bring with them decades of experience in strategic planning, web development, e-commerce, digital marketing, UX/UI, product development and more within the technology realm. Collectively, we have worked at some of the world’s leading brands:
